Target Marketing

Find a New Niche!

Let Merchants Insurance Group work for you.

Merchants Insurance Group’s Target Marketing program is designed to help your agency enter new markets, increase your name recognition, and to help increase premium volume by providing you with information about potential new clients.

Target Marketing will scout contacts using a specific class and location according to your marketing strategy. By taking advantage of Merchants' Target Marketing program, your agency can find potential:

• New Customers
• New Referrals
• New Networks

Getting Started

Before starting the Target Marketing program, we suggest that you meet with your Territory Manager to set goals for premium growth and new business units.

You can begin the program by completing a Target Marketing Request Form. This form includes your geographic preferences, risk characteristics, methods of information delivery and necessary marketing materials. Contact names and additional support materials will then be provided to your agency.

Direct Mail Program

Target Marketing information is provided upon request such as co-branded, customized brochures from Merchants to assist your direct mail efforts. 

How Much Will this Cost?

Target Marketing contact names provide information about potential clients. For just 20 cents per contact name you will receive current information on:

Company Name/Address

Phone Number

County

Top Executive's Name

Annual Sales

Number of Employees

Legal Status

Subsidiary Information

On Site Manufacturing Information

Depending on the extent of your participation in the Target Marketing program, Merchants may be able to provide you with additional marketing information including:

• A Geographical Analysis which totals the businesses for a chosen SIC code within a specific distance of your agency.
• A Market Trend Analysis which will evaluate growth trends in your area for the SIC codes you choose.

Program Benefits

The goal of Merchants' Target Marketing program is to provide you with the tools to help your agency grow through efficient and effective marketing strategies.

When properly executed, Merchants' Target Marketing program is a cost effective way to grow your book of business and improve your agency's bottome line.

Program Rewards

The premium volume you gain through Target Marketing may help you qualify for additional compensation like incentive programs and Profit Sharing!

Contact your Territory Manager for more information on Target Marketing!